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Virtual Ocean for Paramount, SpongeBob & BurgerKing

Writer: Kellen Malloy
Kellen Malloy
Dec 7, 2025
1 min read

We recently collaborated with Paramount on a commercial for the SpongeBob x BurgerKing partnership to announce the new Crabby Patty.


This shoot used Unreal Engine for real-time wave movement and parallax to recreate the look of Santa Monica pier at sunset.


The Unreal virtual environment was created and optimized by Spectraland with on-set supervision by our own Virtual Production Supervisor Kellen Malloy.





 
 
 

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