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Virtual Ocean for Paramount, SpongeBob & BurgerKing
We recently collaborated with Paramount on a commercial for the SpongeBob x BurgerKing partnership to announce the new Crabby Patty. This shoot used Unreal Engine for real-time wave movement and parallax to recreate the look of Santa Monica pier at sunset. The Unreal virtual environment was created and optimized by Spectraland with on-set supervision by our own Virtual Production Supervisor Kellen Malloy.
Kellen Malloy
Dec 7, 20251 min read


Into the Desert with Adobe & Unreal Engine
We recently collaborated with the Adobe team and DP Alissa Rooney on our fourth LED production with their team. This shoot used Unreal Engine for real-time adjustments and in-camera parallax for large moving and handheld shots. Spectraland prepped and optimized the Unreal assets for use. The LED system was designed by Virtual Production Supervisor Kellen Malloy. You can find these shots online and as test footage for Premiere Pro, After Effects, Frameio and more.
Kellen Malloy
Dec 7, 20251 min read


32k Custom Plate for the Long Beach Airport LED Wall
In Feb 2025, we collaborated with StandardVision to create a custom piece for the Long Beach Airport LED wall. The creative idea...
Kellen Malloy
Sep 16, 20251 min read


"Window Cleaners" Premieres at 2025 Tribeca Film Festival
Custom captured 16k Stitched Plate of Los Angeles Window Cleaners premiered at the 2025 Tribeca Film Festival earlier this year. "When...
Kellen Malloy
Sep 8, 20252 min read


A Look Behind the Scenes of Skincare: Virtual Production for Car Process
Take a look behind the scenes of the recent feature film Skincare to see how virtual production was used to shoot otherwise difficult car...
Kellen Malloy
Jan 24, 20251 min read


Star Trek Unification reaches 40+ Million Viewers
We’re excited to share that Star Trek: "Unification" has reached over 19 million views on YouTube, a groundbreaking project made possible through the collaboration of OTOY, the Roddenberry Archive. Spectraland's own Kellen Malloy served as the Virtual Production Supervisor for this project. As the VP supervisor, Kellen played a key role in the immersive environments and visuals that bring this story to life. Leveraging rendering from custom build Unreal Engine rendering PC's
Kellen Malloy
Jan 24, 20251 min read
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